So, who is Lily?
We are here to put an end to the dreaded VPL (Visible Panty Line) and we don't think thongs are the answer. We aim to offer the best seamless underwear on the market, without having to break your bank.
We are firm believers that you shouldn’t have to pay so much for an item just because it’s a “Designer Brand”. Unlike other stores, we focus on comfort, style, price and quality.
We bring products to you directly, skipping all the middlemen & retail costs.
In traditional retail, a designer item is marked up as much as 8x by the time it reaches the customer. We do things differently.